10 Apr – CFA Blog: Senior Hunger and Your Mother
Customer experience pioneer Jeanne Bliss in her latest book “Would You Do That to your Mother?” urges companies to make business personal by asking: “Would you do that to your mother?” The idea is that companies should treat their customers as well as they would treat their mother. She recommends steps ranging from “Be the person I raised you to be” to “Put others before yourself.”
April is Senior Hunger Awareness Month and when we look at all the statistics about seniors and food insecurity, we cannot help but wonder, would you want this for your mother?
According to The State of Senior Hunger in America annual report, released by Feeding America and the National Foundation to End Senior Hunger, 4.9 million seniors, or 7.7% of the senior population, were food insecure in 2016.
Center for Food Action serves seniors across northern New Jersey. Each of their stories is different, from the grandmother now caring for her grandchildren following the death of her daughter to the retired couple forced to choose between dinner every night and medication. In addition to Emergency Food assistance, CFA began a program for some seniors that provides an extra four complete dinners. The Dinner4Seniors program provides meal kids with fresh ingredients and recipes to help seniors cook four meals from scratch, following the “Blue Apron” or “Home Fresh” model.
Dinner4Seniors is a program we hope to expand to a wider group of seniors in 2019. After all, it is what we would want for our mothers.