– CFA Blog: Senior Hunger and Your Mother

Customer experience pioneer Jeanne Bliss in her latest book “Would You Do That to your Mother?” urges companies to make business personal by asking: “Would you do that to your mother?”  The idea is that companies should treat their customers as well as they would treat their mother.  She recommends steps ranging from “Be the person I raised you to be” to “Put others before yourself.” April is Senior Hunger Awareness Month and when we look at all the statistics about seniors and food...